404: Home Found

404: Home Found

Client

Client

Amazon x Hill's

Amazon x Hill's

Category

Category

Activation

Activation

Agency

Agency

VML

VML





Over 160,000 people hit a dead end on Amazon every day. Amazon's 404 page already features their employees' dogs. So in partnership with Hill's, we took it one step further and turned it into an adoptable dog finder that connects people with shelters near them.

Credits

Wayne Best

Chief Creative Officer

Jim Wood, Justin Roth

Executive Creative Director

Mike Lipton

Creative Director

Anna Delancy

Assoicate Creative Director

Danah Fakhreddine

Copywriter

Other works

S.2