The XPS Launch

The XPS Launch

Client

Client

Dell

Dell

Category

Category

Product Launch

Product Launch

Agency

Agency

VML

VML



For the launch of Dell's new XPS family, we created social videos designed to connect with a younger audience. Through distinctive angles and dynamic camera movements, each laptop is shown seamlessly fitting into different lifestyles, empowering viewers to find the one that best suits them.

Credits

Rachel Cuyler, Meredith Kinee

GCD

Mason Hedgecoth, Fabio Ozorio

CD

Jeff Odiorne

SR.CW

The Queen

Director

Other works

S.2